Live Nation Spotlights

Live Nation manages and promotes an extraordinary number of big name artists that are constantly on tour. Livenation.com has become the hub of where you can find currently performing artists in your neck of woods, consume content, and purchase tickets. One challenge is to help concert goers know which shows are up and coming and which ones they do not want to miss. A second challenge is to create a more graphic and visual experience while also promoting the artist's brand interests.

Overview:

Using animation and a rotating carousel on the homepage allows each artist to be represented in a way that gives each artist a moment in the spotlight. Each hero is given careful consideration with regard to branding the individual artist(s) and their individual marketing needs. Spotlights are interactive and serve as a gateway to the purchase of tickets. My responsibility to was curate, design, submit each of these spotlights with the interests of the consumer and the artist at heart.