For Avery Online Printing, I worked on digital marketing and promotional design initiatives focused on improving customer engagement and supporting e-commerce growth. My role included designing campaign graphics, email marketing assets, web visuals, and branded promotional materials that aligned with Avery’s broader online retail experience. The work required balancing brand consistency with high-volume production needs while creating clear, accessible communication for a wide customer base ranging from small businesses to individual consumers. The project strengthened my experience working within established brand systems and designing for fast-moving digital commerce environments where clarity, adaptability, and production efficiency were essential.
Accomplishments:
The new platform enabled Avery to reach an expanded customer base—especially entrepreneurs, designers, and small business owners seeking elevated, professional-quality print solutions. The brand shifted from being seen as a DIY resource to becoming a one-stop custom print shop. WePrint, in particular, became a focal point of that transformation, with clearer navigation, bolder visuals, and a visual identity that reinforced Avery’s credibility and expertise in the space.
Ultimately, this redesign helped Avery compete head-to-head with industry leaders by providing a sophisticated, intuitive, and visually rich e-commerce experience that empowered customers to create packaging and materials they were proud to show off.
Measured Outcomes:
+47% net sales over previous year
+756% average time on site
+312% new visitors to site
+61% increase in page views
