Overview:
Va! Va! Voom! Burlesque is a Los Angeles-based show that redefines the burlesque experience by highlighting its artistry, humor, and jazz-inspired roots. Unlike traditional burlesque marketing, which often leans on sensuality alone, this show aims to elevate talent, rhythm, and storytelling—paying homage to the Golden Age of Jazz and Vintage Hollywood.
Challenge:
Most burlesque show promotions fall into visual clichés—highly sexualized imagery, bold typography, and predictable aesthetics. The challenge was to create a sophisticated and original design that reflects the refined artistry and rhythmic elegance of Va! Va! Voom! while standing out in the entertainment scene.
Process & Solution:
To differentiate Va! Va! Voom!, I took an illustrative approach, drawing inspiration from vintage Follies posters of the 1930s and the art of the jazz era.
The final design needed to:
The final design needed to:
• Emphasize talent, movement, and individuality over traditional burlesque marketing tropes.
• Showcase a stylized, high-energy aesthetic reminiscent of Jazz Age performance posters.
• Use rich colors, rhythmic compositions, and period-authentic typefaces to enhance nostalgia and atmosphere.
Impact:
Unique visual positioning that sets Va! Va! Voom! apart from other burlesque promotions.
A design language that feels high-end, artistic, and true to the Jazz Age roots.
• Potential to scale into a full entertainment brand identity across multiple touchpoints.
