Branding Campaign for Imposters the show, written by Christina de Leon. Imposters the series was a 3 month process from concept to launch. The objective was to create a successful visual identity system to help the show pick up valuable funding for distribution across the web. Process included hours of scripting reading, story review, sketching, web prototyping, and the final launch of social media campaign and moving logo. The team at the Branding Workshop was tasked with creating an visual identity system for Imposters TV to help the writers pitch their idea to producers and to launch a successful Indigogo campaign.
Process & Solution:
The team began the process by reading and discussing elements from the story. Plot, characters, and theme were carefully considered in order to push forward and better understand what we would ultimately achieve. Confident, we began the research process and presented a mood board to the clients who carefully chose which images they felt best represented the tone look and feel of the story. We were then able to begin sketching concepts and ideas. This process led to an exciting direction that represented characters that were delicate but deadly. Reaching a solid direction we could extend the branding to all deliverables.