The Ruthie Toothie Universe was developed as a scalable pediatric education and brand experience system designed to make dental care more approachable, engaging, and emotionally positive for children and families. Working in close collaboration with animation artist Ruxi Li, my role focused on helping shape the visual language, character system, storytelling direction, and educational applications across video, environmental graphics, and patient-facing content.
The project explored how character-driven storytelling could reduce anxiety, improve engagement, and create a more connected experience across the pediatric patient journey. In addition to produced assets, the work also included exploratory concepts for in-office experiences, merchandise, and future educational extensions intended to demonstrate how the system could scale across multiple touchpoints.
