Dr. Ginny Liwanpo

Brand, Identity, Messaging & Marketing Support

Overview:

When Ginny and I first spoke about her practice, what struck me was her quiet strength and commitment to deep, personal care. As a licensed clinical psychologist in Newport Beach, she supports adults, children, and families through major life transitions like divorce, caregiver fatigue, and the pressure of being everything to everyone. Her goal was to shift from an insurance-dependent model to a private-pay practice that reflects the quality and value of her work. This wasn’t just a marketing challenge—it was about helping Dr. Liwanpo claim her worth, own her brand, and grow into the premium provider she already was.

My Role:

I took on the role of creative strategist and designer, partnering with Ginny to clarify her brand and focus on her goals. We worked closely—this was as much emotional coaching as it was business design.

Before the Redesign: Dr. Ginny’s marketing collateral lacked warmth, clarity, and mobile responsiveness, making it difficult for prospective clients to connect with her expertise and approach.

ReBrand

The Challenge:

Ginny’s patient load had been a mix of insurance and private-pay, but the imbalance was draining. Insurance paid less, required more paperwork, and limited the flexibility she needed to offer truly customized care. Ginny had one private-pay patient and a clear goal: shift to at least 80% private-pay by 2027. But she didn’t just want to raise her rates—she wanted to earn the trust of patients who would invest in the experience she offered. That meant refining her brand, aligning her messaging, and developing a clear growth strategy that respected her values and comfort zone.